The $100,000 Pickup Truck

[bjl584]

https://www.cnbc.com/2017/09/28/ford-bets-theres-a-market-for-its-100000-f-450-pickup-trucks.html

Ford bets there's a market for its $100,000 F-450 pickup trucks

•Ford says the F-450 Super Duty Limited will start at $87,100 and hit $94,455 if all options are included
•The total price with taxes and fees could push the cost above $100,000

CNBC.com
Adam Jeffery | CNBC

While pickup truck prices have been rising, the sticker on Ford's newest F-450 raises the bar to a record high.

The 2018 Ford F-450 Super Duty Limited 4X4 will start at $87,100 and will climb to $94,455 for those who select every possible option. Add in tax, title and license fees and some F-450 buyers could wind up paying more than $100,000.

"Super Duty Limited is the most luxurious and advanced heavy-duty pickup truck ever created by Ford for accomplished buyers with appetites for the high life and hard-earned dollars to match," said Todd Eckert, Ford Truck group marketing manager.

What will buyers get for spending as much on a truck as they could on a high-end luxury sedan or sports car?

The capability to tow more than 30,000 pounds wrapped in the latest technology and luxury features like Custom Camelback two-tone leather seats, a premium stitched leather-wrapped steering wheel, along with the armrests and instrument panel.

"Imagine opening the door to your humidor and sinking into your favorite leather lounge chair — that's the sensation new Super Duty Limited inspires," said Ford design manager Aileen Barraza.

While Ford's line-up of high end Super Duty trucks have never been cheap, the pricing of the 2018 F-450 Super Duty Limited 4X4 shows a big increase from the base price of the 2017 F-450.

TrueCar says the sticker price of the current F-450 is $77,761, with the average price paid by buyers topping $73,000. By comparison, the average price paid for all 2017 full-size pickups was $43,387.

Ford says it sees a strong market of drivers willing to step up and pay $90,000 or $100,000 for the new F-450 Super Duty Limited 4x4.

"We created this new truck to answer the call for even more premium choices in the Super Duty range as we see more and more truck customers trending to more premium models," said Eckard.

[Fishindude77]

I don't doubt they would sell some of those.
One of those super Deluxe Platinum or King Ranch four door, 4wd all decked out will run $70K+.

[james.hendrickson]

For many years a major profit center for US auto manufacturers has been larger truck/SUV style vehicles. It is possible that someone at Ford has looked at the recent economic news and assessed there is a market for luxury pick-ups.

All I can say is good luck to them. Ford has experienced its share of challenges in the past 20 years. So, it would be great to see them producing safe, well-designed cars again.

[amastewa93]

While their trucks are one of the very few good cars they are putting out these days, I couldn't imagine paying that... especially for a Ford.

[LivingAlmostLarge]

a truck? that's a lot of money for a mode of transportation period. Really there is that much demand?

[bjl584]

a truck? that's a lot of money for a mode of transportation period. Really there is that much demand?

Mostly commercial. If you own a business and have to tow a heavy trailer for some reason, then a truck like this could be an option. A F450 is actually a commercial class vehicle on a pickup truck frame and chassis. But, because it is built around a pickup truck platform, it can be cheaper to insure and register than a true commercial grade truck. Plus, any of your employees can drive it without any special driver's license or certifications.

I can see a lot of businesses leasing these for commercial use. Around here, I see a lot of them being driven by companies associated with all of the gas well fracking going on in the area. They are routinely hauling and towing heavy loads of equipment and supplies to the oil fields.

There probably isn't much need for a truck like this in the private market. The average Joe doesn't need to haul 30,000 lbs.

[amastewa93]

I can see a lot of businesses leasing these for commercial use. Around here, I see a lot of them being driven by companies associated with all of the gas well fracking going on in the area. They are routinely hauling and towing heavy loads of equipment and supplies to the oil fields.

This is a good point... On a commercial level, these trucks definitely have a market.

[Tabs]

In another internet forum, I know guys who are drooling as we speak for this truck. Most of them can't afford it, but they want it.

Personally, I don't get it, but I am clearly not their target market.